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Colors

In recent years, car brands have stopped speaking like people. From the names of technologies to the names of car colors, they’ve become increasingly difficult to decipher. That’s why, at Volkswagen, the “people’s car” we wanted to be the first to speak like people again, and to do so, we changed the names of the colors in those places where colors matter most.

Awards

Shortlist Brand Experience Live Stunts Brand Activation

Details

Categories:

Country:

Year:

Credits

Client:

Volkswagen Group España Distribución, S.A.

Agency:

DDB España / MadridPHD Media Spain

Creative Director: Pedro Andragnes

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