Ai Weiwei and HORNBACH: Art for everyone. An original Ai Weiwei to build yourself by HORNBACH. This campaign includes curation, product development, a construction manual, communication and advertising, PR and a press launch in Ai Weiwei’s studio.
Ai Weiwei x HORNBACH: Safety Jackets Zipped the Other Way
Awards
Nomination
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Member Club Gold Award
Brand Experience
PR / Events
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
HORNBACH
Agency:
Account Director:
Inna Schill
Tim Holtkötter
Account Manager:
Franziska Lequen
Art Director:
Michelle Nicol
Sascha Jörres
Creative Director:
Rudolf Schürmann
Guido Heffels
Marlon Fischer
Graphics:
Data Orbit
Social Media Manager:
Achim Hube
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