AMSTEL KARGO IPA BEER

Athenian Brewery decided to craft a great IPA beer for the Greek market. But the audience that is familiar with the IPA category and its culture is limited to a small community. We were tasked to create a packaging that would attract the IPA fans by reflecting the artisanship, the free-spirited values, and the creative essence of the IPA category, and at the same time educate and draw new people.

Awards

Member Club Gold Award Design Packaging