Angel’s Souls

The Demon Souls’ game remake for PS5 is known for its threatening duels amongst players. But instead of doing that, we invited game streamers to do the opposite. They invaded several players’ worlds in a live stunt not to steal their life, but to donate. Sending a strong message about organ donation.

Awards

Bronze Award Interactive & Mobile Interactive Campaigns

Details

Credits

BBDO GmbH

Account Director: Ulrike Pohl
Agency Producer: Bruno Pappa David Muellenborn
Art Buying: Betty Zschirnt
Art Director: Luis Paulo Gatti
Copywriter: Eduardo Balestra Deco Artilheiro
Creative Director: Alexandre Diniz de Souza Pedro Americo
Creative Managing Director: Heilemann Kristoffer
Other: Till Diestel Rod Henriques
Producer Audio Production: Cassiano Derenji de Melo (DaHouse Audio) Larissa Miranda (DaHouse Audio)

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