The Swiss animal rights foundation ‘Tier im Recht’ campaigns for animal-friendly laws and their strict enforcement. Sadly, many animals are still treated appallingly in Switzerland. The distress of these animals was summarized with the message “Some animals are treated like garbage”, illustrated by showing animals in a way that they bear a striking resemblance to rubbish bags.
Animals treated like garbage
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Client:
Foundation Tier im Recht (Rights for Animals)
Agency:
Account Executive:
Linda Egloff
Art Director:
Isabelle Hauser
CGI:
Carioca Studio
Copywriter:
Markus Ruf
Creative Director:
Markus Ruf
Danielle Lanz
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