S Group, the biggest retailer in Finland, came to us with a bold idea. They wanted to change the perception of their hypermarket chain Prisma, from a store selling basic, cheap clothing to one with great style and contemporary fashion. The idea: A brand new clothing line in collaboration with beloved national superstar Antti Tuisku. Besides creating this brand, we were also tasked to envision and design the clothing line itself and how to launch it to the market.
Antti Tapani
Awards
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
S-Group
Agency:
Agency Producer:
Mirva Kaitila
Client's Representative:
Minni Jaakola
Copywriter:
Jaakko Timonen
Creative Director:
Antti Tuisku
Designer:
Kasperi Salovaara
Film Director:
Taito Kawata
Media Planning:
Juha Halmesvaara
Photographer:
Juha Mustonen
Project Manager:
Laura Pyykönen
Strategist:
Martin Mohr
Lauri Toivonen
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