anyONE

A calendar to create a social stimulus to fight stigma in mental illness. We have transformed the faces of 12 famous greek actors into unrecognizable ones to oppose against the distorted and popular image of “crazy”. The stigma is a dividing mark that excludes someone from the group of society. Our action is connected with that kind of humanized look and therefore our proposition is to be «everyone», who doesn’t face the other as an object, but as «anyONE».

Awards

Member Club Gold Award Integration & Innovation Social Responsibility Campaigns

Details

Credits

designpark

Agency Producer: Evanthia Argiradou Ippolitos Prekas
Art Director: Xristina Xristou
Creative Director: Antonios Lourantos
Photographer: Antonios Lourantos
Prop Stylist: Argiri Aroni

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