AudioTrek

We bring to tourists a useful AudioTrek podcast that replaces a physical mountain guide with a digital one. They can listen to it on 12 popular hiking trails as in a museum or gallery. In addition to interesting facts and warnings about dangerous sections, AudioTrek also educates about the need to have a mountain insurance as a part of the long-term travel insurance product. It also includes bookmarks to help tourists move to a specific points of interest on their route.

Awards

Member Club Gold Award Film & Audio Audio/Radio Commercials

Details

Credits

MUW Saatchi & Saatchi

Account Manager: Petra Kalmárová
Art Director: Roman Švajka Peter Danada
Copywriter: Juraj Chmel
Creative Director: Jakub Kuvik
Photographer: Tomáš Miklas
Sound Designer: Stanko Medar
Strategy Director: Klaudia Linkeschová

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