ČS’s long-term mission is the prosperity of our country. That’s why its activities include a project that helps seniors increase their digital literacy. The campaign took place under the communication concept of “You’re #stronger than you think”, connecting grandparents with today’s generation. On the radio it made use of the vocabulary of grandparents or their cute mistakes and called upon young people to help their grandparents become #stronger in the world of digital.
Digi Prarodice
Awards
Member Club Gold Award
Film & Audio
Audio/Radio Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Ceska sporitelna
Agency:
Account Director:
Ondrej Duka
Account Manager:
Dominika Sabova
Art Director:
Dmitrii Ufimtsev
Copywriter:
Ondrej Kasak
Michal Vokoun
Tomáš Novotný
Creative Director:
Tomáš Novotný
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