In Czechia, 63% of parents admit hitting children – seen as “normal.” To break this blindness, we created BaciBaci, a real toy spoon that playing slaps, cries, and facts. Sent to politicians and influencers, it sparked outrage, 120+ media outputs, 51.6M impressions, 11,750 petition signatures, and 150,000 protest participants. What began as provocation grew into national pressure. Parliament banned corporal punishment – turning a toy into the real law.
Baci Baci/ Toy That Hits The Nation
Awards
Bronze Award
Brand Experience
PR / Events
Shortlist
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Details
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Credits
Client:
Centrum Locika, z.ú.
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More Integrated and Innovation for non-profit / public service / NGO Works
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Silver Award Integrated & Innovation Best Use of DataSilver Award Print & Outdoor Direct MarketingBronze Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOBronze Award Interactive & Mobile Digital Direct Marketing
AirRaid Alarm Clock
Secrets Films / MadridArriba! / KharkivOfficer & Gentleman / MadridPijama Studio / Madrid
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Shortlist Brand Experience PR / Events
From Ring Road to Safe Road
MAGIC Agency
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Shortlist Brand Experience PR / Events
DNA of Democracy
MSL GermanySeven.One AdFactory GmbH / Creative House