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AirRaid Alarm Clock

Three years into Russia’s full-scale invasion, global attention to Ukraine began to fade. For Ukrainians, air raid sirens have become a grim daily routine—sounding 40+ times a day. The Air Raid Alarm Clock brings these very alarms to U.S. and EU politicians, with live data showing regions under attack, % of the country in danger, and days since the invasion. Its message is clear: as the world normalizes the war, ignoring it could be fatal.

Awards

Silver Award Integrated & Innovation Best Use of Data
Silver Award Print & Outdoor Direct Marketing
Bronze Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Bronze Award Interactive & Mobile Digital Direct Marketing

Details

Categories:

Country:

Year:

Credits

Client:

Razom for Ukraine

Agency:

Arriba! / KharkivOfficer & Gentleman / MadridPijama Studio / MadridSecrets Films / Madrid

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