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Bahlsen Global Re-launch

With a bold and innovative legacy from the past, Bahlsen realised that the current identity and packaging hadn’t moved with the times and had lost a defined personality. The brand asked for a revolution, a vision of the brand ten years on and, most of all, to help them become an icon. We emphasised the most crucial element, the blue signature, exploding it on the packaging and combining it with a multicoloured background system.

Awards

Gold Award Design Packaging

Details

Categories:

Country:

Year:

Credits

Client:

Bahlsen

Agency:

Creative Director: Miriam Frescura
Designer: Miriam Frescura Anna Rodighiero
Other: Davide Mosconi Martina Delfini

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