If people clock up more than 10 hours of screen time a day, by the end of their life, they will have spent 32 years looking at computer screens, TV screens and smartphone screens. To make people aware of how stupid this is, the German brewery DAB believes beer is better than smartphones. Instead of staring at screens for hours, we could have fun holding a bottle of DAB Pilsener.
Beer is better than smartphones
Awards
Nomination
Print & Outdoor
Magazine & Trade Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Radeberger Gruppe KG
Agency:
Account Management:
Andreas Best
Art Buying:
Martina Diederichs
Art Director:
Simon Oppmann
Helmut Meyer
Copywriter:
Simon Oppmann
Creative Director:
Simon Oppmann
Peter Römmelt
Stephan Vogel
Creative Retouch:
Radovan Valjak
Editing:
Fan Ding
Photographer:
Gerhard Linnekogel
Post Production:
Ralf Kolarsky
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