Radegast has long been a champion of water preservation, brewing their beers using only 1.15 liters per bottle compared to the Czech average of 1.7 liters. But their commendable efforts remained under the radar. So we decided to make a bold move and launch Radegast Futur, the first Czech beer made from air. It’s not just a brewing innovation – but a bold statement that sparked nationwide dialogue about water conservation and the future we all want to avoid.
Beer made from air
Awards
Bronze Award
Integrated & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Radegast
Agency:
More Best Use of Technology Works
-
Shortlist Integrated & Innovation Best Use of Technology
Blood | Bank of Georgia
Windfor's / Tbilisi
-
Shortlist Integrated & Innovation Best Use of Technology
Democratizing accessibility of live events.
Yoveo | Team Farner / Zurich
-
Gold Award Integrated & Innovation Best Use of TechnologyBronze Award Integrated & Innovation Artificial Intelligence
Impulse
Cheil Spain / MadridSamsung Electronics Iberia / MadridAcid Tango / MadridSomos5 / Madrid