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Blood | Bank of Georgia

To tackle Georgia’s struggling blood banks, Bank of Georgia turned its 8,400 employees into a real-time donor network. Partnering with the Selfless Blood Donors Organization, we built a platform that matches urgent cases with nearby donors, granting paid leave to give blood. Launched with free blood type testing, the initiative spread beyond the company – 500+ volunteers joined, saving seven lives, all with zero media budget.

Awards

Shortlist Integrated & Innovation Best Use of Technology

Details

Categories:

Country:

Year:

Credits

Client:

Bank of Georgia

Agency:

Windfor's / Tbilisi

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