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Bellflower Reminder

Slovak women 45–70 are entitled to a free mammogram every two years, yet many skip it, and Slovakia has one of the highest breast cancer mortality rates in the EU. Bellflowers bloom in the same rhythm as mammography, and gardening is beloved by older women. We gave them seeds with info about screening centers. Flowers became gentle reminders of self-care, planted also in a city park. With zero media budget, the project gained €25,000+ in coverage.

Awards

Bronze Award Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Novartis

Agency:

Kreatívna Dvojica / Bratislava

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