OREO PAC-MAN is an innovative use of store as an interactive and immersive media space. We turned the aisles of a supermarket into a live PAC-MAN AR maze, merging tangible with digital in “phygital” spaces. Consumers enjoyed a unique gamified shopping experience, following virtual cookies from the entrance to our limited-edition packs, creating an unexpected labyrinth. This activation elevated the game of experience, taking shopping to a new level.
Supermarcade
Awards
Silver Award
Brand Experience
Point of Sale Experience and Activation
Silver Award
Integrated & Innovation
Best Use of Technology
Silver Award
Interactive & Mobile
Place-specific Experiences
Shortlist
Interactive & Mobile
Any Other
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Oreo
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