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Bloody Fingerprints

We’ve all cut a finger with the paper cut. But what happens if the bleeding doesn’t stop? For those suffering from hemophilia, even the smallest accident can result in death. In International Hemophilia Day, we used the newspaper as a tool to show the seriousness of the disease. Bloody fingerprints began to follow the browser of the page from the first page to the end of the publication, where we published an explanation.nMade in cooperation with students of EKA

Awards

Bronze Award Print & Outdoor Print & Outdoor for Non-profit/Public Service/NGO

Details

Categories:

Country:

Year:

Credits

Client:

Estonian Society of Hematologists

Agency:

Tabasco

Copywriter: Tarmo Sikk
Creative Director: Kerstin Raidma
Designer: Mart Erman Jakko Pitk Karl Kristjan Kits Inga Prosinga Kaspar Kallaste

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