The world is polarized more than ever, and much of the blame lies with the internet and technologies that trap us in ideological bubbles. In the atmosphere of societal division, Telekom aimed to send a message of hope. A short Christmas film was created about two elf girls from different worlds symbolizing social bubbles and division between us. A campaign that continued with further activities became one of the most distinctive Christmas communications in Europe.
Bubbles
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Integrated & Innovation
Integrated Campaigns for Commercial Brands
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