Domestic violence is like a wound. If unattended, it swells.nBut we can stop that. If enough people take action. If enough people put their finger on it. The new Care campaign against domestic violence uses the mechanics of Instagram Stories itself. If users put their finger on the screen, they can stop the bruise from spreading. After they swipe up, they find information on how they can take action themselves.
Care – Touching Stories
Awards
Bronze Award
Interactive & Mobile
Interactive & Mobile for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
CARE Austria
Agency:
Art Director:
Georg Rernböck
Content Animation:
Sebastian Struppler
Copywriter:
Michael Maier
Creative Director:
Christian Hellinger
Georg Rernböck
Designer:
Sophie Anna Gabriel
Global Chief Creative Officer:
Alexander Schill
Illustrator:
Mladen Penev
Other:
Christian Hellinger
Jason Romeyko
Nadine Klemisch
Karoline Kinzer
Photographer:
Philipp Schönauer
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