The packaging of dairy brands on the Russian market is often based on traditional visual codes such as pouring milk, images of cows, etc. The designers deliberately avoided this path because Cheburashkini Brothers is a new sophisticated farming culture. More than just a business or a small family farm, it is a brand new format of farming that requires a fresh design approach
Cheburashkini Brothers Dairy Packaging
Awards
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Design & Craft
Packaging
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Credits
Client:
Cheburashkini Brothers. Family Farm
Agency:
Creative Director:
Vlad Ermolaev
Designer:
Vlad Ermolaev
Anastasia Chelishcheva
Irina Smirnova
Project Manager:
Victoria Ermolaeva
