The studio created a packaging for Rauwolf coffee, roasted in Austria. The name refers to a botanist who was the first European to taste coffee and describe its flavour. One could even say, he was the first barista. The agency designed a packaging that stands out for its visual concept: The flavours and tastes of the different kinds of coffee are defined by illustrations of fictitious plants on a botanic background. It also has a natural look and haptic.
Rauwolf
Awards
Silver Award
Design & Craft
Packaging
Nomination
Design & Craft
Illustration and Photography
Details
Categories:
Country:
Year:
Credits
Client:
Parzefall
Agency:
Art Director:
Katharina Griesbacher
Creative Director:
Franz Riebenbauer
Katharina Griesbacher
Designer:
Richard Oberriedmüller
Graphics:
Manuela Neuner
Illustrator:
Katharina Griesbacher
Manuela Neuner
Marketing Director:
Michael Parzefall
Photographer:
Patrick Tafner
More Illustration and Photography Works
-
Nomination Design & Craft Packaging
Cheburashkini Brothers Dairy Packaging
Ermolaev Bureau
-
Nomination Design & Craft Illustration and PhotographyNomination Print & Outdoor Magazine & Trade Advertising
There is always a clever mind behind it – Daniel Libeskind
Scholz & Friends
-
Silver Award Design & Craft Packaging
