Choose moustaches

Prawns are traditional Christmas fare in Spain. Last Christmas, Pescanova wanted to teach Spanish people that the best prawns have their moustaches intact. This was done by shaving Spain’s most famous moustache, that of Vicente del Bosque. The drastic change caught everyone by surprise at the prestigious Men’s Health awards ceremony. The Internet flipped out and thousands of theories began circulating until the truth came out in the form of this ad.

Awards

Member Club Gold Award Film & Radio TV/Cinema Commercials

Details

Credits

LOLA MullenLowe

Account Director: Carlos Solchaga
Account Supervisor: Óscar Fernandez-Baca
Agency Producer: Felipe Calviño Marta Pérez de Tudela
Art Director: Pedro Sattin Rocio Meseguer María García Campos
Copywriter: José Sancho Romeu Isabel Rey Mario Carrillo
Creative Director: Tomás Ostiglia Pancho Cassis Chacho Puebla
Film Director: Paco Femenía
Head of Planning: Amaya Coronado
Post Production Director: Néstor Costafreda Tena
Production Company: Harry Thai Sánchez
Senior Planner: Daniel Packness Mirco Lucaroni

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