This online film tells the story of a single mother and her son. Although she doesn’t have much money, she manages to make a wonderful Christmas gift for her son – using only her creativity and love. The film, partly shot real and partly 3D-animated, received 22 million views, but more importantly, the statement hit people right at the heart.
Christmas doesn’t need much. Only love.
Awards
Nomination
Film & Radio
Animated, VFX & 3D
Details
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Credits
Client:
PENNY-Markt GmbH
Agency:
Account Management:
Fabian Kleinmann
Frederike Enk
Julia Leibetseder
Nadège Jaussi
Franziska Borgwald
Agency Producer:
Jochen Hirt
Art Director:
Rebecca Labiner
Andreas Weixler
Copywriter:
Iasonas Baliamis
Alessia Coschignano
Marc Hermann Hofmann
Creative Director:
Moritz Dornig
Matthias Schuster
Henrik Pfeiffer
Executive Creative Director:
Michael Reill
Christoph Everke
Glassworks Ltd.:
Andy Farago
Jef Fleurkens
Jose Manul
Kyle Obley
Anya Kruzmetra
Ariella Amrami
Rüdiger Kaltenhäuser
Darren Macpherson
Hugo Rodriguez Rodriguez
Matias Zadicoff
Esteban Pedrozo
Global Chief Creative Officer:
Alex Schill
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Fired up to win!
Digital Choo