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Christmas wafer

The Christmas wafer – known as Kalėdaitis – is Eastern European Catholic tradition. It is available at churches before Christmas and is similar to the Eucharistic host, symbolizing Christ’s body. rnThe design of Kalėdaitis has remained unchanged, featuring only images of Saint Mary.rnWe redesigning Kalėdaitis to feature not only the image of Saint Mary but also the international organ donation symbol and a QR code to register as a donor.

Awards

Silver Award Brand Experience New Use of Media
Shortlist Brand Experience Live Stunts Brand Activation

Details

Categories:

Country:

Year:

Credits

Client:

Organ donation association

Agency:

Not Perfect Vilnius / Vilnius

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