To reach a new, younger target group, Tonhalle Orchestra Zurich launched the “Classical concerts for beginners” radio campaign. A famous piece of classical music is presented in each of the three radio spots – not in the usual way by a classical music expert, but by someone who does not have the slightest idea and who provides a fresh and free description of the music.
Classical concerts for beginners
Awards
Silver Award
Print & Outdoor
Magazine & Trade Advertising
Silver Award
Print & Outdoor
Newspaper Advertising
Nomination
Film & Radio
Radio Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Tonhalle Orchestra Zurich
Agency:
Account Executive:
Linda Egloff
Art Director:
Isabelle Hauser
Grit Wolany
Copywriter:
Florian Birkner
Creative Director:
Markus Ruf
Danielle Lanz
Graphics:
Laura Hofer
Photographer:
Torsten Maas
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