Task: The challenge is to develop the core design of the new season at Theater Bielefeld, based on the given motto “ach”. Idea: A key visual is created as the central element, which represents a typographic realization of the motto. As a counterpart to the heterogeneity of the motto, three diverse letter forms are developed. Solution: Based on the basic idea of implementing the motto as a key visual, an alphabet was developed as a tool to create communication materials.
Custom-Type “ach”
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Credits
Client:
Theater Bielefeld
Agency:
Creative Director:
Christoph Beier
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