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Daily Hate

Slovak journalists regularly face hate speech from politicians and even more aggressive threats from the public in private messages. The cruelty of these messages is beyond people’s imagination. Telekom decided to highlight this problem and pay tribute to Slovak journalists. We joined forces with the biggest newsrooms and printed a newspaper called Daily Hate. Instead of interviews or columns, this special issue published real messages that journalists receive daily.

Awards

Shortlist Brand Experience New Use of Media
Shortlist Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

Categories:

Country:

Year:

Credits

Client:

Slovak Telekom

Agency:

MUW Saatchi & Saatchi / Bratislava

Art Director: Tomáš Bánik Eduard Drexler
Creative Director: Jaroslav Vigh

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