With the rise of new technologies and the increasing use of the Internet, it has become a priority to protect the privacy of our personal data in the digital environment.rnIn this context, what is known as Surveillance Capitalism has been developing, where there is manipulation of behavior as well as a lack of transparency and responsibility on the part of companies.
To reveal what is hidden, to inform and to change this panorama for the good of the vast majority, DataWatchdog was born. An organization that ensures transparency and the good use of personal data in the online environment. We believe in a future where people have control over their personal information.
The most significant function of DataWatchdog is to play its transformative role through a series of solutions that it provides. DataSeal, a seal that certifies those websites that are transparent and that make good use of data. DataBar, a tool that allows you to measure how transparent the website you are browsing is. DataRevealer, a tool that covers up ads on websites and apps by revealing the prediction behind that ad, i.e. the reason why that ad has appeared and not another. DataMuter, a voice inhibitor used to cover up voice assistants so they can’t listen to you while you’re at home.
Another important function of DataWatchdog is to inform and raise awareness about this issue. To do this, we use different channels such as social media, a campaign and an immersive exhibition, all with the aim of building a future where privacy is not a privilege but a fundamental right.
