Einblick Ausblick 2023

The objective of this project was to develop both the corporate design and the exhibition catalog for the annual “Einblick Ausblick” (Eng. Insight Outlook) exhibition at the Muthesius Academy of Fine Arts and Design.rnEach year, this event offers visitors a unique opportunity to experience the work of the academy’s students. The corporate design plays with the concept of shifting perspectives.rnFor years, the abbreviation “ea” has represented the exhibition. Integrated into a dynamic circle that echoes the rotating motion of the poster, both the “e” and the “a” serve as a recognizable symbol for the event in Kiel. Building on this, a comprehensive, bilingual exhibition catalog was created, along with flyers, invitations, program booklets, banners, flags, keychains, rings, earrings, and bottle labels.rnIn addition to the poster, the 564-page catalog stands as the most significant design element. It showcases a collection of student work from all degree programs. Six fold-out pages and two indexes provide an overview of the exhibited works, award lists, exhibitions, tutorials, doctorates, publications, and infographics about the university.rnGray cardboard was used as a key corporate element, a material common to all degree programs, beautifully unifying the art school and the corporate design through its tactile quality. The color palette was chosen to reflect the summery atmosphere of the four-day festival.rn