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Deisel Go With The Fake

In response to counterfeit culture in the fashion industry, Diesel created its own knock-off brand called ‘Deisel’. To launch it, an authentic knock-off store was opened in New York City’s counterfeit district. At the store, unsuspecting shoppers were able to get real Diesel items, disguised as ‘Deisel’, at knock-off prices.

Awards

Gold Award Promotions & New Media Live Stunts
Gold Award Promotions & New Media Promotions
Silver Award Promotions & New Media Events
Silver Award Integration & Innovation Integrated Campaigns
Member Club Gold Award Promotions & New Media Promotions
Member Club Gold Award Promotions & New Media Live Stunts
Member Club Gold Award Promotions & New Media Events
Member Club Gold Award Integration & Innovation Integrated Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

Diesel

Agency:

Publicis Italy – Publicis New York

Art Director: Kristen Koop
CCO Publicis Italy: Cristiana Boccassini
CCO Publicis New York: Andy Bird
CCO Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Copywriter: Bryce Hooton
Creative Director: Luca Pannese Luca Lorenzini
Digital Creative Director: Milos Obradovic
Strategic Planner: Noa Dekel

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