Adults who dream that their children will be the next stars are ever more resorting to violence and other regrettable scenes, especially in junior leagues. The Portuguese Football Federation addressed this issue by sending young athletes a form message asking them to write down what they most heard during the last season. The responses were given to their parents, who were told to read them to their own children.
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Credits
Client:
Federação Portuguesa de Futebol
Agency:
Agency Producer:
Francisco Magalhães
Art Director:
Emanuel Serôdio
Copywriter:
João Moura
Creative Director:
Pedro Lima
Vasco Thomaz
Ivo Purvis
Film Director:
Ernesto Bacalhau
Planner:
Patrick Stilwell
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