“1 in 10 europeans were conceived in an IKEA bed”: this number is spread around the world. But is it true? We questioned it to build a 360 IKEA campaign across the country and we followed up launching a national survey to find the truth. Portuguese shared information about their life and the answers were used to create new data-driven campaign executions. We went from speculation to real data and it was IKEA’s most impactful campaign in Portugal in the last years.
Design is For Everyone
Awards
Silver Award
Integrated & Innovation
Best Use of Data
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
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IKEA
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