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The Toilet Break Time Code

Footballfans are passionate and hate missing goals. Geberit wanted to advertise shower toilets in an engaging way without disrupting the viewing experience during live broadcasts. We analyzed 40 years of football data of games between certain teams to identify when no goals are scored. By providing this data-driven service during broadcasts, we connected with fans, creating a positive brand association and ensuring they never missed a goal.

Awards

Shortlist Integrated & Innovation Best Use of Data

Details

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Credits

Client:

Geberit

Agency:

INGO Zurich / Zurich

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