‘Discovering hands’ closes a crucial gap in breast cancer prevention with their tactile examination. The revolutionary idea of discovering hands is to combine the exceptional tactile abilities of blind women who examine patients using a scientifically proven approach with the expertise of sighted doctors. The design demonstrates this mutually complementary approach through the typographical combination of Braille and font for sighted people.
Discovering Hands – The Blind See More
Awards
Nomination
Graphic Design
Corporate Brand Identity
Member Club Gold Award
Graphic Design
Corporate Brand Identity
Details
Categories:
Country:
Year:
Credits
Client:
Discovering Hands
Agency:
Account Manager:
Jan Kranz
Art Director:
Joern Lemke
Miriam Hugo
Marc Schäde
Kaj Gebhardt
Jacqueline Szurawicki
Chief Creative Officer:
Francisca Maass
Copywriter:
Benjamin Hoefler
Michael Draheim
Kathrin Hagemeister
Creative Director:
Tim Liedtke
Lindsay Cullen
Director UX:
Jannic Hassing
Director of Photography:
Kevin Krefta
Executive Creative Director:
Jürgen Adolph
Christian Anhut
Felix Lemcke
Graphics:
Kaj Gebhardt
Joern Lemke
Management Supervisor:
Claudine Bosshammer
Managing Director:
Michael Rewald
Managing Director Creation:
Rüdiger Goetz
Music Supervisor:
Rebecca Gageik
Photographer:
Hajo Mueller
Senior Art Director Digital:
Alper Yazar
Senior TV producer:
Benedikt Goerts
Sound Designer:
Emma Patterson
Adam Specter
Sound Engineer:
Timo Kockmeyer
Stylist:
Linda Hippler
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