Doggolingo

When adopted into a new environment, dogs find it difficult to transition if their new parents don’t speak the same language as they were originally trained in. So we created Doggolingo, a training for new dog parents to learn upto 1000 words in their pet’s language. Because sometimes, a German Shepherd may need French to feel at home.

We focused on enhancing the bond between adopted dogs and their new parents by addressing language barriers. By using sensory and digital engagement, we aim to attract both dogs and their owners. The initiative includes leveraging multiple channels to offer a free trial of Super Duolingo, encouraging parents to learn the language their dogs understand. As they learned 1,000 words, they noticed their pets becoming happier and more comfortable. Parents not only improved their bond with their dogs but also enjoyed learning a new language, which opened up exciting new experiences.

Awards

Student Shortlist ADCE Student Awards Advertising

Details

Credits

Miami Ad School Europe / Berlin

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