Every summer, people ignore the risks of overexposing themselves to the sun without proper protection, essentially grilling their own skin. Burger King, as the master of flame-grilling, decided to take action and educate people in a lighthearted way. We transformed traditional outdoor digital displays into ads with real-time UV scales so people could see how much danger the weather poses.
Don’t grill yourself, you’re not a Whopper®
Awards
Bronze Award
Print & Outdoor
Special Outdoor
Details
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Burger King
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More Special Outdoor Works
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