Even in perfectly trimmed Switzerland surprising imperfection exists: overgrown ad spaces. Garden-Center Meier transformed this observation into a hyper-local campaign for its autumn pruning service. Customized posters were strategically placed on these sites. The existing vegetation became part of the creative, demonstrating the need for trimming. This interplay between poster and environment grabbed attention, with a QR code driving direct service bookings.
Fall Trimming
Awards
Shortlist
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
Garten-Center Meier
Agency:
Art Director:
Michael Gallmann
Creative Director:
Julia Staub
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