Plastic pollution is reaching alarming levels. Hyundai – working to make its vehicles more environmentally friendly – devised an initiative to turn this situation around. A special device was set up at a beach car park in the tourist resort of Sanxenxo (Spain), where parking time was paid for by recycling plastic. This action actively engaged users with the brand through a dynamic based on care, respect and raising awareness about the situation.
Eco Parking
Awards
Nomination
Integration & Innovation
Social Responsibility Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Hyundai
Agency:
Account Executive:
Ana Moraleja
Account Manager:
Rosa Galera
Agency Producer:
Alba Somoza
Vicky Morón
Art Director:
Elisa Sánchez
Copywriter:
David Díaz Carretero
Creative Director:
Fernando Zurita
Editor:
Jorge Montero
Head of Production:
Raquel Pérez Navas
Social Media Planner:
Santiago Guzzo
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