Samsung wants to turn their Galaxy S21 phone into a talking piece and a must-have for Gen Z. A generation that likes to stage their lives on social media more luxurious and epic than they actually are. We liberate Gen Z from their staged fake life, and launch the Galaxy S21 in EPIC MODE: a strictly limited and re-programmed S21 edition that provides winners with a truly epic lifestyle experience for a whole year.An interactive campaign turns into a real-world experience.
Epic Mode
Awards
Bronze Award
Interactive & Mobile
Interactive Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Samsung Switzerland
Agency:
Account Director:
Daniel Zuberbühler
Agency Producer:
Volker Hannwacker
Sascha Pollack
Art Director:
Constantin Camesasca
Copywriter:
Katrin Espelage
Martin Arnold
Creative Director:
Adrian Merz
Andi Portmann
Director of Photography:
Pierre Castillo Bernad
Film Director:
Lars Timmermann
Media Director:
Fabian Habisreutinger
Other:
Tina Mons
Jacqueline Willimann
Florian Beck
Sound Designer:
Nils Baumgärtel
Moritz Staub
Strategy Director:
Nicolas Hostettler
VFX Art Director:
Lukas Kuehleitner
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