To test the Toyota Land Cruiser SUV at the limit of its capabilities and shoot the first ever street view while climbing the world’s highest peak an expedition to Mount Everest was organized. Project production took more than half a year, which included processing 1084 photos to create 270 panoramas for 14 kilometres of the road.
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Credits
Client:
Toyota
Agency:
Copywriter:
Alexandra Starodubtseva
Designer:
Anton Aralin
JetStyle Agency producer:
Alexey Markin
Special Projects Group Head:
Konstantin Lysenko
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites

Twin Souls
Young & Rubicam Russia
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Art Project OE20
VGNC

