Every year, 15,000 orphans are adopted in Russia, but around 30% of them are returned to their orphanages because they can’t integrate into a family. For the first time, the national database of orphans, with more than 18,000 registered children, was integrated with face recognition technology. The technology compares the picture of an adopter with photos of orphans in the archive and shows kids who look like the adopter.
Twin Souls
Awards
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Integration & Innovation
Creative Strategy
Nomination
Integration & Innovation
Best Use of Technology
Nomination
Interactive & Mobile
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Details
Categories:
Country:
Year:
Credits
Client:
Change One Life
Agency:
Account Director:
Anastasia Koroleva
Account Manager:
Nonna Abalyan
Agency Producer:
Inna Alperovich-Chikhladze
Art Director:
Raushania Rakhimova
Tatiana Vasilieva
Copywriter:
Erkin Bekmirzaev
Creative Director:
Luis Tauffer
Marco Cremona
Jaime Mandelbaum
Federico Fanti
Designer:
Tatiana Zabelina
Film Director:
Kirill Novikov
Production Company:
Adservice /Rodnya
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