KLEAR is a Bulgarian peer-to-peer financing platform that isn’t a popular model in the market, positioned as a fairplayer in the Balkan financial service sector. the system is a sort of financial utopia. we used the existing mental link between utopianism and the Scandinavian countries in order to construct a utopian village and named it Fairtown. we retold the key characteristics of Klear through four stories that took place in Fairtown.
Fairtown
Awards
Bronze Award
Print & Outdoor
Craft – Photography
Details
Categories:
Country:
Year:
Credits
Client:
KLEAR
Agency:
Art Director:
Emanuela Belovarski
Copywriter:
Boyan Zlatarski
Creative Director:
angel iskrev
Designer:
Boyana Aleksieva
Other:
Juliana Tsvetkova
Sava Ahmakov
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