Firecrackers? No, thanks!

“Firecrackers? No, thanks!” is a campaign that shows three illustrated animals, that are closest to peoples’ hearts. The story exposes the consequences of firecrackers, that too many people still consider holiday fun. The sad and suffering look on the faces of the animals attracts attention and awakens emotion, while the powerful headlines convey the straightforward message. The posters didn’t just provoke emotions, they also sparked conversation about the problem.

Awards

Member Club Gold Award Print & Outdoor Poster Advertising
Member Club Gold Award Print & Outdoor Newspaper Advertising

Details

Credits

Luna \TBWA

Agency Producer: Nika Frece
Art Director: Ljubo Bratina
Copywriter: Medeja Kraševec
Creative Director: Tine Lugarič
Designer: Ciril Trček
Illustrator: Ilustra Ljubo Bratina

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