Cannabis has been widely legalized in the U.S., and yet 40,000 people are still in prison for it. Freedom Grams. A cannabis brand where each pack contains the exact amount of cannabis that got someone into prison. All proceeds fund legal action. In the color of prison jumpsuits, the label features a generative type breaking free from a grid made of prison bars, thus symbolizing liberation. The generator tool makes it easy to create the custom type and the labels. rn
Freedom Grams
Awards
Gold Award
Design
Corporate Brand Identity
Gold Award
Design
Packaging
Gold Award
Interactive & Mobile
Interactive Design
Bronze Award
Design
Typography
Details
Categories:
Country:
Year:
Credits
Client:
AROYA
Agency:
Art Director:
Kai West Schlosser
Michael Clasen
Robin Körner
Rohil Borole
Tanvi Phalak
Yamen Ibrahim
Camille Nizet
Creative Director:
Marco Kawan
Naho Manabe
Designer:
Benjamin Taschner
Jonas Rosenwirth
Lea Vornholt
Ludovico Fantoni
Rebecca Burkhardt
Illustrator:
Frank Gräfe
Till Schermer
Photographer:
Ewelina Bialoszewska
Writer:
Quentin Lichtblau
More Corporate Brand Identity Works
-
Shortlist Interactive & Mobile Interactive Design
CO2
Kolibri / Reykjavík
-
Shortlist Interactive & Mobile Interactive Design
Global Design Studio
SILENCIO / Pamplona
-
Bronze Award Interactive & Mobile Interactive Design
Elders Project
Huncwot / Warsaw