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Fresh Prints

This ad was coordinated with a couple of newspapers to get the freshest news at 9:00 pm, which was printed and used as wrapping for fresh produce. This was photographed for the ad, which was sent to press before 11:00 pm. The image of fresh produce right next to the news it was wrapped in shows that the print press is more alive than ever.

Awards

Gold Award Promotions & New Media New Use of Media
Silver Award Print & Outdoor Newspaper Advertising
Member Club Gold Award Print & Outdoor Newspaper Advertising
Member Club Gold Award Promotions & New Media New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Aldi

Agency:

McCann

Account Team: Eva Soler Kelya Rodríguez
Agency Producer: Sara Cuadrado Raquel Aguinaga
Art Director: Fernando Cerezo Max Gener
Chief Creative Officer: Mónica Moro
Copywriter: Mónica Moro Jon Lavín
Creative Director: Fernando Cerezo Jaume Rufach Eduard Cubel Raquel Martínez Jon Lavín Maite Carrillo
Director of Photography: Pere Pascual

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