Islam ran for the Swiss national council as a longshot-candidate: He was born with cerebral palsy; he sits in a wheelchair and has a speech impediment. Moreover, Islam had a hopeless starting position on the party-list. With a HeyGen-based AI avatar, this has been minimised so that Islam can communicate his content more comprehensibly and break down the barriers in the minds of many voters and and was elected to the National Council.
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Giving a voice to the unheard
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Bronze Award
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Bronze Award
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Best Use of Technology
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Integrated and Innovation for non-profit / public service / NGO
Shortlist
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Interactive & Mobile for non-profit / public service / NGO
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Credits
Client:
Islam Alijaj
Agency:
Creative Director:
Ennio Cadau
Ondrej Maczko
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