Giving a voice to the unheard

Islam ran for the Swiss national council as a longshot-candidate: He was born with cerebral palsy; he sits in a wheelchair and has a speech impediment. Moreover, Islam had a hopeless starting position on the party-list. With a HeyGen-based AI avatar, this has been minimised so that Islam can communicate his content more comprehensibly and break down the barriers in the minds of many voters and and was elected to the National Council.

Awards

Bronze Award Brand Experience New Use of Media
Bronze Award Integrated & Innovation Best Use of Technology
Shortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Shortlist Brand Experience PR / Events

Credits

Farner | Team FarnerYoveoDominik Meier Photographynewtmrrw GmbH

Creative Director: Ennio Cadau Ondrej Maczko

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