Bennet, a leader in mass retail, offers a wide range of products, including books, but they’re among the least bought. In fact, 2 out of 3 Italians don’t read a single book a year, but 9 out of 10 pay attention to food labels. So, to increase book sales, we redesigned the packaging of best-selling foods of Bennet’s private label, inserting excerpts from literary classics that mention that food, inviting people to continue the story by purchasing the corresponding book.
Good To Read Packs
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Bronze Award
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Packaging
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