A Russian design studio developed NikolAI Ironov, an AI designer who was passed off as a human. Clients were unaware that a machine was creating their designs. After a year working undercover, the studio revealed the secret, notching up 100 articles in the mainstream media. The network has been used in over 1000 of the studio’s commercial projects for SMB companies and collaborations with brands.
Graphic Designer NikolAI Ironov
Awards
Gold Award
Integrated & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
1000+ companies
Agency:
Art Director:
Sergey Kulinkovich
Copywriter:
Benjamin Meredith
Creative Director:
Artemy Lebedev
Designer:
Vasily Dubovoy
Alena Sofina
Maxim Lukashevich
Film Director:
Anton Astafyev
Graphics:
Misha Grin
Photographer:
Polina Khilkevich
Stanislav Shcherbakov
Programmer:
Roman Kosovichev
Georgy Eterevsky
Project Manager:
Diana Shamba
Sound Designer:
Oleg Dobrygin
Type Designer:
Alexey Malkov
More Best Use of Technology Works
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Shortlist Integrated & Innovation Best Use of Technology
Blood | Bank of Georgia
Windfor's / Tbilisi
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Shortlist Integrated & Innovation Best Use of Technology
Democratizing accessibility of live events.
Yoveo | Team Farner / Zurich
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Gold Award Integrated & Innovation Best Use of TechnologyBronze Award Integrated & Innovation Artificial Intelligence
Impulse
Cheil Spain / MadridSamsung Electronics Iberia / MadridAcid Tango / MadridSomos5 / Madrid