In Ukraine on the frontlines, evacuation vehicles are a literal lifeline—rescuing wounded people and delivering them to safety. However, these vehicles are exposed to constant fire and suffer severe damage. To drive urgent donations for CASEVAC vehicles, we created a coffee cup design featuring a bullet hole shot clean through the middle. Each “shot-through” cup was filled only halfway–yet sold at full price. 50% of the cost was automatically donated to fund new vehicles
HALF-FULL COFFEE DONATION
Awards
Shortlist
Design
Graphic Communication
Details
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1991 Charity Fund
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More Graphic Communication Works
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Shortlist Design Graphic Communication
Russia did it
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Bronze Award Design Graphic Communication
The Metal Eye Test
Next DC / Sofia
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Bronze Award Design Graphic Communication
Visual identity for the 10th anniversary of festival LAMPA
Ausme Studio / RigaDeep White / Riga